Kaiser Permamente

Kaiser Permanente

The best health plan is never to get sick in the first place, which is the focus of Kaiser’s “thrive” campaign of tips for healthier living.  Am I saying my ideas saved lives?  Well, I’m not saying they didn’t.  You don’t know.

I didn’t know this before I started working on the account, which is one of the things I love about advertising.  At least my brain has a six-pack.