The son of an English teacher, I hail mainly from Bloomfield, New Jersey, exit 148 off the Parkway, and just a bumpy, standing-room-only broken air-conditioner bus ride from New York City. I graduated with highest honors from the University of Pennsylvania, where I wrote for one of the two humor magazines on campus—the cooler, more rebellious one, of course. After one brutal summer working in the Big Apple, I moved to more meteorologically-desirable Los Angeles. There, between beach volleyball games, I put my portfolio together, broke into advertising, and never looked back.
I love humor and apply it liberally wherever possible, though I can strike any tone necessary for an assignment. My hallmark has always been providing copious amounts of original, memorable, on-strategy ideas in whatever time frame is required.
Beyond advertising, I spend much of my time exercising, playing and watching sports, traveling, reading, immersing myself in all sorts of creative writing projects, and making friends laugh, preferably while they’re in the middle of drinking a beverage.
Where I've Learned
SCHOOL OF VISUAL ARTS, New York
THE BOOK SHOP, Los Angeles
UNIVERSITY OF PENNSYLVANIA (Wharton School)
Philadelphia, B.S. in Marketing, Summa Cum Laude
Where I've Earned (and Learned)
Freelance Copywriting, Assorted Clients Before and After The Wonderful Agency
CAMPBELL-EWALD L.A. (Farmers Insurance, Kaiser Permanente)
DEUTSCH L.A. (Chevy/Major League Baseball and Chevy/NASCAR)
FOOTE, CONE & BELDING (Hilton, AAA)
McCANN-ERICKSON (Honeywell, Lowe’s Home Improvement Warehouse)
RP (Rubin Postaer) ALPHA GROUP (Honda)
SAATCHI & SAATCHI ADVERTISING (Toyota)
SECRET WEAPON MARKETING (Jack in the Box print)
Plus many others, including Spark 44 (Jaguar), Quigley-Simpson (SoCal Edison), Neighbor (Jamba Juice), DirectPartners (assorted direct response), and Davis Elen (McDonald’s, Knott’s Berry Farm).
THE WONDERFUL AGENCY (formerly Fire Station, 2012-2013), Senior Copywriter
(Wonderful Pistachios and Almonds, POM Wonderful juice, Fiji Water, Teleflora)
LORD, DENTSU & PARTNERS, Copywriter
(Suzuki Motorcycles, Dole, Best Western, Healthnet, AST Computers)
ART CENTER COLLEGE OF DESIGN, Instructor of Advertising
(Two terms, co-taught one sponsored class and taught one class of my own)
Sweet, Sweet, Victorious Awards
ONE SHOW, AICP, BELDINGS, ADDY
More Personal Info Than You Probably Want
I shoot a mean game of pool. Seriously, I’m really mean about it.
Hobbies include traveling, seeing new places, experiencing different cultures, and being redundant.
I’ve written two sitcom scripts, but—unbelievably—no screenplays.
I won a $10,000 seat in the 2008 World Series of Poker Main Event.